Thai Airways International PCL

Formed in 1988, Thai Airways International Public Company Limited is the flag carrier airline of Thailand.

Formed in 1988, Thai Airways International Public Company Limited is the flag carrier airline of Thailand. They operate the airline business that transport passengers, goods, parcels and postal through air transportation via Thai major cities to the primary cities around the world.  From schedule flights to charter flights and through their alliances with Suvarnabhumi Airport as the main hub for all flight routes. Other than the airline business that is the main business, they have other related businesses and support airfreight both in the business unit model and joint venture model. They are now a public company registered in The Securities Exchange of Thailand since 1991 with the Ministry of Finance as a dominance shareholder at more than 50%.

In August 2019, THAI President announced the strategy to increase revenue by utilizing digital marketing, such as promotions in the digital media on a regular basis in order to better serve the online customer. Furthermore, their customers will also be able to purchase products online through the eCommerce platform.


Before Using CODE Marketing Cloud

With over 70 destinations worldwide, Thai Airways manages more than 20 websites serving in different languages as well as a huge resource pool, the staff needed a solution to both manage and monitor campaign effectiveness of their websites.

Before using CODE Marketing Cloud, Thai Airways tried several different options to easily launch the offers to each language website which was time-consuming and didn’t achieve the results they wanted. The staff sometimes have to spend a whole week before the campaign launching date to set up. They needed reliable, easy-to-use software that would allow them to focus on forming attractive offers and were looking for a result-oriented marketing tool provider that would help their internal team flexible management campaigns.


How THAI Uses CODE Marketing Cloud

Thai Airways uses CODE Marketing Cloud to catch visitors’ attention with appealing banners and drive them directly to the purchase page. CODE Marketing Cloud’s easy-to-use dashboard helps the team to create campaigns on their several websites and monitor campaign performance for improvement.

  • CODE Marketing Cloud can be used on any HTML website (including but not limited to WordPress) and can be assigned to multiple domains.
  • Duplicating a campaign is as easy as clicking a “Copy Campaign” button.


The Results

Thai Airways successfully shared their promotions and saw huge improvements in conversions.

  • Convert between 8% – 15% of visitors using CTA banners
  • Save 5 days of time every time creating a new campaign


  • Industries : Travel
  • Country : Thailand

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