TV Direct Public Company Limited is one of the biggest retail distribution of products in Thailand.
TV Direct Public Company Limited is one of the biggest retail distribution of products in Thailand. They offer a wide selection — from food, health and beauty products, household items, gym equipment to electronics. Their multi-screen marketing can be segmented into 3 main channels as follows;
In order to drive more people to business and getting them to purchase the product, their marketing team has to launch flash sale promotions every day. Every time the marketing team wanted to launch a new campaign, they would order the designer team to create the creatives, then queued up for the website development team, which already had their hands full of other tasks, to put those banners on the website.
It took them FIVE DAYS just to launch one campaign across all their properties. Then the cycle would begin all over again every single day for a daily flash sale campaign.
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TV Direct uses CODE Marketing Cloud to make well-informed business decisions about what a perfect offer looks like for users.